Monday, October 25, 2010

Two More Awesome Interactive Videos

1) Anthropologie Stop Motion Shoe Shopping:
(click on the picture to jump)

Not totally interactive-- but a fun little video that leads you to the shoes in the end. They also list all of the shoes as characters in the credits. Love.

2) Vevo-Andy Grammer's Choose Your Own Adventure Video: "Keep Your Head Up"
(the embed link was broken, but click on the photo again)

The video really does follow a "choose your own adventure" track pretty faithfully in both structure and aesthetics--but there are several things about it which are still fascinating:

a) the video has sign posts throughout where things remain the same regardless of versions. It has an over-arching structure and then little loopholes in between. So, regardless of which path you take you end up the same place about three or four times throughout.

b) they didn't just rely on the gimmick. It's well shot and there are some other cool camera tricks thrown in. Even Rainn Wilson makes an appearance (though you need to choose one path to get the most Rainn Wilson screen time... which involves two very specific choices). But--still, strip away the choosing your own thing, and it's still a fun video to watch.

c) They shot it in such a way that you feel as though the ending is personalized for you even though it may be generic. Each time I watched the end, I noticed different people in the crowd shots. One reason for this is because I just met different characters individually throughout the video... but also- they never focus on one person in the crowd "close-ups." So, in the group of two or three upon which they focus, I am going to notice the character that I met individually... and so I'm going to feel as though the shot was reflective of my journey, even though it will likely be the same every time you pick that choice regardless of how you got there.

d) They use jump cuts as a motif throughout the video as a seemingly stylistic choice that is common in pop-music videos... But these jump cuts also mask the substitution of the different "Reels" that you choose as you go. So they use the style of the video and editing to mask the technical mechanics of switching the options.

That's all I've got for now. Pretty cool.
(You can read more about it over at Mashable, or read more about the design firm-- Interlude-- which  works specifically with interactive video)

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