Tuesday, October 12, 2010

Taking it to the Next Level

Anthropologie has finally done it. They've conquered video.

A few months ago I talked about Anthropologie's digital brand strategy and how much I admired the way they use various media tools to integrate their lifestyle into the everyday. And now they've taken web-video and exploited the 'reality' of the moving image to add even more contextualization to their product. ... and oh what beautiful contextualization it is.

Check out their moving display of October Outfits (or click the photo above). It really is taking 'catalogs' to the next level.

[Their ANTHRPOLOGiST exhibition this month also has so beautiful web video in it-- they visit P.E. Guerin, the nation's oldest decorative hardware firm].

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